• Be honest and fair in gathering, reporting and interpreting information
• Never plagiarise
• Identify and link to sources whenever feasible
• Never publish information they know is inaccurate - and if publishing questionable information, make it clear it's in doubt
• Distinguish between advocacy, commentary and factual information
• Admit mistakes and correct them promptly
• Show good taste. Avoid pandering to lurid curiosity
• Explain each blog's mission and invite dialogue with the public over its content and the bloggers' conduct
• Disclose conflicts of interest, affiliations, activities and personal agendas
• Abide by the same high standards to which they hold others
